CDHA 2019 National Advertising Campaign

CDHA is pleased to announce we will be repeating our national television advertising campaign during this year’s National Dental Hygienists Week™ (NDHW™), running two different ads, highlighting the dental hygiene profession. These 30-second ads in English and French will run 155 times between April 6 and 12 on English and French national TV networks CBC, CTV, HGTV, and Séries+ with an expected audience reach of almost 10 million. The ads will also be distributed via a digital video campaign, with an additional expected reach of 154,000.

Broadcast Schedule

Saturday, April 6, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

Le resident (Sam 17h)

5:12 PM

Series+

Le resident (Sam 17h)

5:42 PM

Series+

Le resident (Sam 17h)

5:52 PM

HGTV

HGTV Best

7:12 PM

HGTV

HGTV Best

7:20 PM

HGTV

Reno Prime

8:41 PM

HGTV

Flip or Flop

11:16 PM

HGTV

Flip or Flop

11:45 PM

HGTV

Flip or Flop

11:51 PM

CTV News Channel

News Channel-Morning Rotation

6:37 AM

CTV News Channel

News Channel-Morning Rotation

7:16 AM

CTV News Channel

News Channel-Morning Rotation

7:57 AM

CTV News Channel

News Channel-Morning Rotation

8:07 AM

CTV News Channel

News Channel-Morning Rotation

8:46 AM

CTV News Channel

News Channel-Morning Rotation

9:27 AM

CTV News Channel

News Channel-Morning Rotation

10:07 AM

CTV News Channel

News Channel-Morning Rotation

10:46 AM

CTV News Channel

News Channel-Morning Rotation

11:27 AM

CBC News Network

CBC News Network (Mid-Morning Weekend)

10:42 AM

CBC News Network

CBC News Network (Mid-Morning Weekend)

12:58 PM

CBC News Network

Marketplace

5:54 PM

CBC News Network

Marketplace

9:39 PM

CBC News Network

Marketplace

11:44 PM

CBC News Network

CBC News Network (Evening Weekend)

5:10 PM

CBC News Network

CBC News Network (Evening Weekend)

6:42 PM

CBC News Network

CBC News Network (Evening Weekend)

9:21 PM

CBC News Network

CBC News Network (Evening Weekend)

11:28 PM

CBC News Network

The Fifth Estate

8:09 PM

CBC News Network

The Fifth Estate

8:51 PM

CBC News Network

The Passionate Eye

10:14 PM

CBC News Network

The Passionate Eye

10:56 PM

CBC News Network

CBC News: At Issue

6:57 PM

CBC News Network

The Nature of Things

7:16 PM

CBC News Network

The Nature of Things

7:57 PM

Sunday, April 7, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

Code Black

10:10 PM

Series+

Code Black

10:21 PM

Series+

Code Black

10:52 PM

HGTV

HGTV Best

7:57 PM

HGTV

Reno Prime

8:50 PM

HGTV

Island of Brian

10:21 PM

HGTV

Fixer Upper

11:51 PM

CTV News Channel

News Channel-Morning Rotation

6:07 AM

CTV News Channel

News Channel-Morning Rotation

6:37 AM

CTV News Channel

News Channel-Morning Rotation

7:16 AM

CTV News Channel

News Channel-Morning Rotation

7:37 AM

CTV News Channel

News Channel-Morning Rotation

8:27 AM

CTV News Channel

News Channel-Morning Rotation

9:16 AM

CTV News Channel

News Channel-Morning Rotation

9:57 AM

CTV News Channel

News Channel-Morning Rotation

10:27 AM

CBC News Network

CBC News Network (Morning Weekend)

6:29 AM

CBC News Network

CBC News Network (Morning Weekend)

7:37 AM

CBC News Network

CBC News Network (Morning Weekend)

8:45 AM

CBC News Network

CBC News Network (Mid-Morning Weekend)

9:29 AM

CBC News Network

CBC News Network (Afternoon Weekend)

1:58 PM

CBC News Network

CBC News Network (Late Afternoon Weekend)

2:28 PM

CBC News Network

CBC News Network (Late Afternoon Weekend)

4:14 PM

CBC News Network

CBC News Network (Evening Weekend)

8:22 PM

CBC News Network

The Nature of Things

6:29 PM

CBC News Network

The Passionate Eye

10:27 PM

CBC News Network

CBC News: The National

11:08 PM

CBC News Network

CBC News: The National

11:47 PM

CBC News Network

The Weekly with Wendy Mesley

5:40 PM

CBC News Network

The Fifth Estate

7:27 PM

CBC News Network

Marketplace

5:25 PM

Monday, April 8, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

NCIS: N-O

8:11 PM

Series+

NCIS: N-O

8:21 PM

Series+

NCIS: N-O

8:42 PM

Series+

NCIS: N-O

8:51 PM

Series+

Rizzoli & Isles

11:11 PM

Series+

Rizzoli & Isles

11:22 PM

Series+

Rizzoli & Isles

11:41 PM

HGTV

Property Brothers

9:41 PM

HGTV

Love it or List it Van

10:31 PM

CTV News Channel

News Channel-Afternoon Rotation

12:25 PM

CTV News Channel

News Channel-Afternoon Rotation

1:25 PM

CTV News Channel

News Channel-Afternoon Rotation

1:25 PM

CTV News Channel

News Channel-Prime Rotation

6:25 PM

CTV News Channel

News Channel-Prime Rotation

7:42 PM

CTV News Channel

News Channel-Prime Rotation

9:07 PM

CBC News Network

CBC News Network (Morning)

7:52 AM

CBC News Network

CBC News Network (Morning)

8:23 AM

CBC News Network

CBC News Network (Mid-Morning)

9:23 AM

CBC News Network

CBC News Network (Mid-Morning)

9:43 PM

CBC News Network

CBC News Network (Mid-Morning)

9:58 AM

CBC News Network

CBC News Network (Mid-Morning)

10:45 AM

CBC News Network

CBC News Network (Afternoon)

12:43 PM

CBC News Network

CBC News Network (Afternoon)

1:44 PM

CBC News Network

CBC News Network (Late Afternoon)

2:12 PM

CBC News Network

CBC News Network (Late Afternoon)

3:58 PM

CBC News Network

CBC News Network (Late Afternoon)

4:59 PM

Tuesday, April 9, 2019

Station

Program

Schedule Time
(East Standard Time)

HGTV

Reno Prime Strip

11:30 PM

CTV News Channel

News Channel-Afternoon Rotation

2:37 PM

CTV News Channel

News Channel-Afternoon Rotation

5:31 PM

CTV News Channel

News Channel-Prime Rotation

7:07 PM

CTV News Channel

News Channel-Prime Rotation

8:31 PM

CBC News Network

CBC News Network (Morning)

6:59 AM

CBC News Network

CBC News Network (Morning)

7:15 AM

CBC News Network

CBC News Network (Morning)

7:58 AM

CBC News Network

CBC News Network (Morning)

8:54 AM

CBC News Network

CBC News Network (Mid-Morning)

10:13 AM

CBC News Network

CBC News Network (Mid-Morning)

10:44 AM

CBC News Network

CBC News Network (Afternoon)

11:14 AM

CBC News Network

CBC News Network (Afternoon)

12:58 PM

CBC News Network

CBC News Network (Afternoon)

1:08 PM

CBC News Network

CBC News Network (Late Afternoon)

2:13 PM

CBC News Network

CBC News Network (Afternoon)

4:59 PM

Wednesday, April 10, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

Melinda entre deux mondes

11:12 PM

Series+

Melinda entre deux mondes

11:42 PM

CTV News Channel

News Channel-Afternoon Rotation

12:24 PM

CTV News Channel

News Channel-Afternoon Rotation

1:35 PM

CTV News Channel

News Channel-Afternoon Rotation

3:08 PM

CTV News Channel

News Channel-Afternoon Rotation

5:09 PM

CTV News Channel

News Channel-Prime Rotation

6:42 PM

CTV News Channel

News Channel-Prime Rotation

7:35 PM

CTV News Channel

News Channel-Prime Rotation

8:55 PM

CTV News Channel

News Channel-Prime Rotation

9:35 PM

CBC News Network

CBC News Network (Morning)

6:54 AM

CBC News Network

CBC News Network (Morning)

6:54 AM

CBC News Network

CBC News Network (Morning)

7:43 AM

CBC News Network

CBC News Network (Morning)

8:58 AM

CBC News Network

CBC News Network (Mid-Morning)

9:16 AM

CBC News Network

CBC News Network (Afternoon)

11:44 AM

CBC News Network

CBC News Network (Late Afternoon)

3:59 PM

CBC News Network

CBC News Network (Late Afternoon)

4:08 PM

CBC News Network

CBC News Network (Late Afternoon)

4:19 PM

CBC News Network

CBC News Network (Late Afternoon)

4:44 PM

Thursday, April 11, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

Elementaire

4:12 PM

Series+

Elementaire

4:22 PM

Series+

Elementaire

8:43 PM

HGTV

Reno Prime Strip

11:41 PM

CTV News Channel

News Channel-Afternoon Rotation

12:42 PM

CTV News Channel

News Channel-Afternoon Rotation

3:37 PM

CTV News Channel

News Channel-Afternoon Rotation

4:56 PM

CTV News Channel

News Channel-Afternoon Rotation

5:55 PM

CTV News Channel

News Channel-Prime Rotation

6:35 PM

CTV News Channel

News Channel-Prime Rotation

7:35 PM

CTV News Channel

News Channel-Prime Rotation

8:20 PM

CBC News Network

CBC News Network (Morning)

6:16 AM

CBC News Network

CBC News Network (Morning)

6:22 AM

CBC News Network

CBC News Network (Morning)

8:15 AM

CBC News Network

CBC News Network (Morning)

8:43 AM

CBC News Network

CBC News Network (Mid-Morning)

10:11 AM

CBC News Network

CBC News Network (Afternoon)

12:45 PM

CBC News Network

CBC News Network (Afternoon)

1:18 PM

CBC News Network

CBC News Network (Late Afternoon)

2:04 PM

CBC News Network

CBC News Network (Late Afternoon)

2:34 PM

CBC News Network

CBC News Network (Late Afternoon)

3:58 PM

Friday, April 12, 2019

Station

Program

Schedule Time
(East Standard Time)

Series+

NCIS

6:10 PM

Series+

NCIS

6:41 PM

Series+

NCIS

6:52 PM

HGTV

Reno Prime Strip

11:16 AM

CTV News Channel

News Channel-Afternoon Rotation

12:42 PM

CTV News Channel

News Channel-Afternoon Rotation

3:26 PM

CTV News Channel

News Channel-Afternoon Rotation

5:55 PM

CTV News Channel

News Channel-Prime Rotation

6:35 PM

CTV News Channel

News Channel-Afternoon Rotation

9:16 PM

CBC News Network

CBC News Network (Morning)

6:42 AM

CBC News Network

CBC News Network (Morning)

7:23 AM

CBC News Network

CBC News Network (Morning)

8:23 AM

CBC News Network

CBC News Network (Mid-Morning)

10:18 AM

CBC News Network

CBC News Network (Mid-Morning)

10:58 AM

CBC News Network

CBC News Network (Afternoon)

11:59 AM

CBC News Network

CBC News Network (Afternoon)

12:20 PM

CBC News Network

CBC News Network (Late Afternoon)

3:08 PM

CBC News Network

CBC News Network (Late Afternoon)

4:13 PM