CDHA 2017 National Advertising Campaign

CDHA is pleased to announce we will be repeating our national television advertising campaign during this year’s National Dental Hygienists Week™ (NDHW™). Highlighting the dental hygiene profession, these 30-second ads in English and French will run 70 times between April 8 and 14 on English and French national TV networks CBC, Slice, HGTV, the Food Network, and Séries+ with an expected audience reach of 4.5 million. The ads will also be distributed via a Google Video campaign, with an additional expected reach of 473,000.

Broadcast Schedule

Saturday, April 8, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

4:58 PM

CBC News Network

CBC News Network

9:44 AM

CBC News Network

CBC News Network

6:28 AM

CBC News Network

CBC News Network

8:43 AM

CBC News Network

CBC News: At Issue

5:39 PM

CBC News Network

Mansbridge One On One

6:38 PM

CBC News Network

The Investigators with Diana

9:36 PM

Slice

Saturday Matinee

12:16 PM

Slice

Weekend Morning

7:50 AM

HGTV

Property Brothers

7:41 PM

(FR) Series

Survie

3:47 PM

(FR) Series

Elementaire

5:23 PM

Sunday, April 9, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

1:26 PM

CBC News Network

CBC News Network

2:15 PM

CBC News Network

CBC News Network

3:46 PM

CBC News Network

Divided Lines: The Politics of I

8:11 PM

CBC News Network

Divided Lines: The Politics of I

8:44 PM

CBC News Network

FIRST HAND

6:29 PM

CBC News Network

Marketplace

5:09 PM

Slice

Sunday Matinee

12:16 PM

Slice

Sunday Matinee

5:00 PM

Slice

Sun Prime Movies Drama

6:21 PM

Food

Chopped

5:20 PM

Food

Fringe ROS

5:31 AM

Food

Spring Baking

7:31 PM

HGTV

Leave It To Bryan

11:11 AM

HGTV

Property Brothers

8:42 PM

(FR) SERIES

Heartland

5:09 PM

(FR) SERIES

Rotation Soir

10:37 PM

Monday, April 10, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

8:34 PM

CBC News Network

CBC News: The National

9:51 PM

CBC News Network

CBC News Network

11:58 AM

Slice

Vanderpump

8:41 PM

Slice

Weekday Morning

10:27 AM

(FR) SERIES

NCIS LA

10:22 PM

Tuesday, April 11, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News: The National

9:26 PM

CBC News Network

CBC News Network

8:15 AM

CBC News Network

CBC News Network

6:42 AM

CBC News Network

CBC News Network

1:46 PM

Slice

Weekday Morning

9:20 AM

(FR) SERIES

NCIS

3:22 PM

Wednesday, April 12, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

8:50 PM

CBC News Network

CBC News: The National

9:10 PM

CBC News Network

CBC News Network

4:43 PM

Food

Top Chef

12:41 PM

HGTV

Masters Of Flip

7:31 PM

HGTV

Save My Reno

5:52 PM

(FR) SERIES

Mousquetaires

8:47 PM

Thursday, April 13, 2017

Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

8:42 PM

CBC News Network

CBC News Network

10:15 AM

CBC News Network

CBC News Network

3:46 PM

Slice

Weekday Afternoon

2:12 PM

Food

Spring Baking Champ

10:11 PM

Food

Spring Baking Champ

1:41 AM

(FR) SERIES

Myteres De Laura

8:09 PM

Friday, April 14, 2017

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Station

Program

Schedule Time
(East Standard Time)

CBC News Network

CBC News Network

8:13 PM

CBC News Network

CBC News: The National

9:37 PM

CBC News Network

CBC News: The National

9:23 PM

CBC News Network

CBC News Network

7:44 AM

Slice

Friday Prime Dramas

10:10 PM

Slice

Weekday Afternoon

3:51 PM

Food

Diners Dives

7:16 PM

Food

Diners Dives

10:21 PM

Food

Fringe ROS

5:46 AM

HGTV

Home Hunter

8:21 PM